The Power of Twitter and Social Media (for Non-Profits Too!)

March 15, 2010 at 10:44 am Leave a comment

If you have not heard by now, we here at WOMbeat! are passionate supporters of the Tampa Bay Technology Forum (TBTF) Foundation, a 501(c)(3) charitable organization dedicated to encourage and equip the at-risk youth of Tampa Bay to pursue careers in Science, Technology, Engineering and Math (STEM).

Given our knowledge about the power of social media, Linda Olson (our founder and CEO) has been volunteering her time to help setup the TBTF Foundation’s social media strategy including a new Facebook fan page and a Twitter account (@tbtffoundation).

Now you may think this blog is beginning to sound like a shameless plug about WOMbeat!, but I promise this is a really great story about the Foundation with a fabulous demonstration of the power of social media and Twitter.

Olson officially kicked off the Foundation’s Twitter strategy with this tweet on January 27, 2010:

Want to learn more about the TBTF Foundation and our work with the local Boys & Girls Clubs? Read here:”

In less than 48 hours of this initial tweet, @catnmouse, a computer repair tech and self-toting Geek Girl, sent this reply tweet:

“@tbtffoundation I had NO idea you existed. How do I get involved?

Olson checked out @catnmouse’s bio and something caught her eye: “Apple Certified.”  Why?  Because of her work with the Foundation, she had recently learned that The Boys & Girls Clubs of the Suncoast (representing clubs across Pinellas County, Florida) had received a donation of two dozen Apple computers that were not being fully utilized because the kids and the staff did not have the proper know-how or training materials to fully take advantage of this generous donation.  But after one short phone call to the Boys & Girls Clubs and a couple direct messages with @catnmouse, Olson was able to make a very important connection.

So, within just a few days of the Foundation’s initial tweet, Olson has been able to confirm that @catnmouse of Cat & Mouse Consulting, specializing in on-site setup and technical support of Apple products, is now volunteering twice a week providing lessons on how to effectively use Apple software and introducing these well-deserving children to new technology.

We are simply tickled pink to think that a few short volunteer hours can have such a life-changing result, thanks to the power of social media like Twitter. Got your own great Twitter or other social media success story to share?  Please do…we’ll even tweet about it too (of course!).


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