Archive for October, 2008

Name our WOMbat! Contest in Full Swing (now with over $750 of prizes!!)

name-our-wombatWe are having so much fun with our Name our WOMbat! contest.  So many of you have submitted some really great, creative names:  “WhoYaKnow Howie”, “Dinkum”, “What’s Happening Wally”, “Woomer” and more!


Also, if you have not checked out our contest website lately, you may not know that we have another prize sponsor.  Total prize package is now over $750!!


To enter, visit our website and look for the Name Our WOMbat! Contest link in the page footer, or simply visit “Name our WOMbat!” Contest Page!

Participation is FREE, but you must be a registered user of WOMbeat! to win!  Don’t wait too long!  The deadline for submitting great WOMbat names is midnight on November 30, 2008.


Prize Sposnors:

·     Harmon Tampa PR (Ringling Bros Circus & The Florida Orchestra)

·     Lowry Park Zoo

·     The NoHo Bistro

·     ToffeeToGo

·     Wombania 


Note:  We are still accepting prize sponsors, so please contact WOMbeat! Sponsor Information for details. 


Other Contest Sponsors: 

·     DoubleTake Designs who designed our fabulous contest page

·     Two Cups Connect who gave our newsletter this fabulous make-over 


October 28, 2008 at 1:46 pm Leave a comment

Celebrate WOMbat Holiday (and make your own WOMbat cake)

Happy WOMbat! Day - October 22nd
Happy WOMbat! Day – October 22nd

Our friends at WOMbania (the first known group of people to celebrate WOMbat Day) have shared with us all the traditions of this holiday.


WOMbat Day is typically celebrated with lots of chocolate and wine gums.  (Since wine gums can be hard to find, feel free to substitute with Ju-Jubes or other gummy candies.)


The highlight of the WOMbat Day is the gathering of friends and loved ones around an evening dinner where WOMbat songs are sung and WOMbat tales are told.  In some areas, a secret WOMbat dance is performed, but the dance has never been officially documented. 


Just before the conclusion of the evening, a chocolate cake in the shape of a WOMbat is served up, along with the wine gums or other gummy candies.  Many times, families will also include sparklers with these festivities.


We here at WOMbeat! wish you a very happy WOMbat Day! 

WOMbat-shaped Cake Pattern

Click here for instructions on how to make your very own WOMbat-shaped cake


October 22, 2008 at 3:49 pm Leave a comment

WOMbeat!’s Newsletter Make-Over Thanks to Two Cups Connect

If you like the new and improved look of our newsletter, look no further than our new email newsletter provider, Two Cups Connect. 

WOMbeat! Newsletter - by Two Cups Connect

WOMbeat! Newsletter - by Two Cups Connect


Based out of Clearwater, Florida, Two Cups Connect is one of our best local finds!  More than just another newsletter service, these folks will help you build a one-of-a-kind stylish email newsletter template that can more closely resemble your company’s brand.


Too busy to write and send out newsletters for your business or organization, Two Cups Connect also provides copywriting services for those who need it.  Plus, Two Cups will even review your email newsletters for words, phrases or formatting and provides suggestions to avoid spam or junk scores.


We won’t mention the company we used to use, but we are so pleased with Two Cups Connect.  They truly have a fantastic, easy-to-use site, and we think the new look of our newsletters is “WOMderful”!


October 22, 2008 at 3:23 pm Leave a comment

WOMbeat!’s “Name Our WOMbat” Contest Is Officially Re-Launched

name our wombat - smallThat’s right.  WOMbeat! has revamped our Name Our WOMbat! Contest and relaunched it – this time with great prizes!
Do you have some creative WOMbat names for our mascot?  We are looking for names that embody all things WOMbeat!  (trustworthy recommendations from people you know), or that are just plain fun.   
We must thank our contest sponsors, including DoubleTake Designs ( who designed our fabulous contest page and Two Cups Connect (  who is giving our newsletter a make-over. 
Of course, we must tell you about our wonderful prize sponsors, including Lowry Park Zoo, The NoHo Bistro, ToffeeToGo and Wombania.   We are still accepting prize sponsors, so please contact for details.

To enter, please visit our website and look for the Name Our WOMbat! Contest link in every page footer, or simply visit

Participation is FREE, but you must be a registered user of WOMbeat! to win!   Don’t wait too long!  The contest starts today, and the deadline for submitting great WOMbat names is midnight on November 30, 2008.

October 7, 2008 at 2:56 pm Leave a comment

WOMbeat! Profiled by Tampa Bay Technology Forum (TBTF)

tbtf logo - smallIf you are not a member of the Tampa Bay Technology Forum (TBTF) and are not on their email mailing list, you may have missed their latest newsletter profiling WOMbeat!   
WOMbeat! has been a proud member of TBTF since 2007.  TBTF is a non-profit organization that is dedicated to making Tampa Bay a place where technology-based business and innovation thrives.  TBTF has also been a great supporter of WOMbeat!, and we appreciate all the great advice and mentoring that their members have provided us.  
Here is the copy from the TBTF Newsletter (dated October 6, 2008):

Executive Profile

Marc Mandt and Linda Olson, Owners

Tell us about WOMbeat!

WOMbeat! is a fast, easy-to-use online service that helps you find great local businesses recommended by the people you trust the most – your friends.

What differentiates WOMbeat! from directories or other product and service review web sites and blogs?

At WOMbeat!, our primary focus is on “trust,” and there is nothing more trustworthy than information from people you actually know. Other sites might provide volumes of local business listings with reviews written by strangers, but nothing beats a recommendation from a friend.

We also focus on “privacy” and “control.” We collect only three things from you at sign up:  name, email and zip code. You create and manage your circle of friends, thus you determine who has access to your contact information and your list of favorites, not us. We purposely did not put a “find-a-friend” feature on the site so that our users can maintain the highest level of privacy and control.

Finally, we also focus on “ease of use.” Other sites require people to write or read reviews. WOMbeat! allows you to create recommendations in just a few clicks – no writing required. Additionally, because you can zero-in on just those businesses your friends recommend, there is no sorting through irrelevant listings to get the information you want.

Is there a fee to become a member?

Unlike some websites today where members have to pay a monthly fee in order to see reviews written by strangers, WOMbeat! is 100% free to use for finding or sharing great local businesses with people you actually trust – your friends. Of course, we think free is always better for obvious reasons, but it also means that we can collect a greater amount of credible user-generated content about local businesses because our members do not cancel their membership.

What was tyour motivation for launching WOMbeat!?

The idea behind WOMbeat! came from personal experience. When people need a plumber or car mechanic, they always ask a friend, “Who do you know?” It is only when they cannot find a trusted recommendation from someone they know that they visit an online directory or review website.

However, traditional means of word-of-mouth in the offline world (water cooler, telephone) are still inefficient, and the recommendations are generally not stored for the future benefit of others.

WOMbeat! solves all these problems by moving the word-of-mouth conversation into an online format where the recommendations are stored as the user’s favorites for the benefit of everyone in that user’s personal network. In addition, with our next release coming soon, WOMbeat! can help users get very targeted coupons or promotional announcements from those businesses they love the most without these users having to give away their personal contact information and without cluttering up their email inbox with spam.

How does your site function without advertising?

WOMbeat! has shied away from traditional banners and other online advertising for several reasons. Mainly, we want to assure our users that business owners cannot pay us to bias search results in their favor like they can on other websites. Plus, banners and other types of online advertising can be distracting for our users and generally are too expensive or not that effective for the local businesses anyway.

What WOMbeat! does do, however, is provide business owners with the unique ability to leverage the most powerful form of advertising, word of mouth, to help them drive repeat business, reward their biggest evangelists and attract quality new business from the friends of their biggest fans. With our next release coming soon, WOMbeat! provides business owners with their own personalized dashboard to track activity about their business listing and send laser-focused coupons and promotional announcements to different audiences on the site. Plus, we also provide business owners with access to incredible consumer research data about their business not available anywhere else.

Where is WOMbeat available?

WOMbeat! is available across the state of Florida today. 



October 7, 2008 at 2:56 pm Leave a comment

Interview on Amie Devero Live show


WOMbeat! was a featured topic on the Amie Devero Live show today.  This interview is now available online; you can listen to it on your computer, or download it as a podcast.

To listen, click here to visit the Amie Devero Live site and look for the August 25th Show (#6):


Click here to download it.

Amie is founder of The Devero Group, a boutique management consulting firm that brings world-class thinking to organizations committed to producing outstanding changes in their results.  Amie is also author of the book Powered by Principle which you can learn about on her website at or order from

October 7, 2008 at 2:53 pm Leave a comment

Doing business with the “Little Guy”

Here’s another article I came across about why it’s not always better to be buying from the big companies.

The article is titled On Startups: My Money’s on the Little Guy

There’s an old expression that said “No one ever got fired for buying IBM” and I think people often feel safe buying from the large companies and big box stores.  This article points out a few things to debunk that myth.


Here’s the address in case the link above doesn’t work:

October 7, 2008 at 2:52 pm 2 comments